It’s true that 95% of projects fail because the founders don’t know how to connect with their audience.
Use these three pillars to help you tell the story of your project and get the community more involved.
Emotion
It’s important to try to change people’s minds by appealing to their emotions. If people can relate to you, they will be more willing to hear what you have to say.
When you use this type of persuasion, you need to make your audience feel something to get them to act. Even on a “small scale,” people act out of emotions like happiness, sadness, nostalgia, anger, and so on.
Use simple, meaningful language. A tone of voice that shows emotion (whether spoken or written). Emotional analogies or stories can all help you develop a style of storytelling that inspires. Visuals, like UX/UI design and the portraying of characters, are important to make the users feel a way they can relate to.
For example, Derace gives its users a strong sense of belonging by telling them stories like being in a jockey club or owning their own horses. This is an exclusive and one-of-a-kind experience. Especially for people who want these things both mentally and in real life.
Think about Uniswap. Uniswap is a DEX platform. It focuses on the problems that clients have, such as dealing with third parties and privacy issues. Consumers feel safer when they buy or sell something on DEXes.
Logic
The next important step is to use logic and reason to win over your audience. Support your claims in a logical way by:
• using facts
• recorded evidence
• logical arguments
• stories
• historical data
• literal comparisons
Before you use this method of persuasion, make sure you have facts, stories, and information on hand.
Present this logic to your audience in a way that makes sense to them.
The goal to use logic in your storytelling is to make the users want to be a part of your community and project. You want to convert the community into users and investors.
The best time to use this strategy is during an IDO/ICO/INO. It is important to persuade your community with logic to become an active investor during this time.
Credibility
It’s important to gain credibility within your community.
Use these 3 tactics to enhance your storytelling by building trust and credibility.
Influencers/KOLs
Influencers and KOLs play a massive role in Web3. Many projects set aside a budget to onboard influencers. KOLs have credibility in the space and if they vouch for your project, it builds trust in the community.
Partnerships/Advisors
Partnering up with the right parties boosts your credibility. Derace partnered with Michael Owen. Owen is a big name in the horsing industry and many know him from his football successes. Having a person like him vouch for the project gains immense trust.
Earned media
Earned media is any free publication about your brand that’s generated through organic ways. It’s released by third parties. It’s one of the best forms of publicity a project can get and can boost its reputation.
Earned media varies. It includes online article mentions, third-party write-ups, unaffiliated site links, and video reviews. Traditional media, such as magazine or newspaper articles and word of mouth, also feature earned media.
Conclusion
Storytelling has been used to teach people for a long time. Ever since we learned how to talk, stories have been a way for us to share what we know. There are good ways to tell a story and bad ways to tell a story. Just as there are good and bad ways to tell the same story. Knowing the difference could make ALL the difference.
We hope that this post has taught you the basics of how to come up with a story for your brand. It’s still difficult to come up with a story for your project, hiring an agency who has experience in this space is a better idea. Contact us today!