Telegram vs Discord: How the Web3 Communities Act Differently

Telegram? Discord? What are they?

Telegram and Discord are both popular messaging and communication platforms that have been adopted by many communities, including those in the Web3 and cryptocurrency space. While both platforms have their own unique features and strengths, there are also some notable differences in how these communities use and interact on each platform.

What’s the difference?

One of the main differences between Telegram and Discord is the level of anonymity and privacy that each platform provides. Telegram is known for its end-to-end encryption and self-destructing messages, which make it a popular choice for users who value privacy and security. Discord, on the other hand, is less focused on privacy and instead emphasizes community building and group collaboration.

Another difference between Telegram and Discord is the way that communities are organized and moderated. Telegram groups are typically organized around specific topics or interests, and are usually moderated by a small group of administrators.

Discord servers, on the other hand, are more like online communities or forums, with multiple channels dedicated to different topics and a larger number of moderators.

Using social media for Web3 marketing

Social media marketing is becoming increasingly important for Web3 projects. It allows these projects to reach a wide audience and build a community around their project.

One of the main benefits of social media marketing for Web3 is the ability to increase brand awareness and visibility. Social media platforms like Twitter, Telegram, and Discord are great places to share updates, news, and insights about your project.

By actively engaging with your audience, you can build a loyal following and establish your project as a reputable and trustworthy brand.

Social media marketing can also help crypto projects with community building. By providing a platform for people to discuss, share and learn about your project and its ecosystem, you can create a strong sense of community around your project. This can be particularly beneficial for projects that are decentralized, as it allows them to build a community of users who can contribute to the development, growth, and adoption of the project.

Among many social media, we have chosen Telegram and Discord as the most notable examples since they have clearly separated use cases yet essential for most Web3 communities. Let us analyze these two further.

How the Web3 communities act differently

In terms of the crypto communities, Telegram is more frequently used as a way to share news, analysis and updates on different projects, while Discord is more used as a social platform where people can discuss and share their thoughts on different topics. Telegram groups often have thousands of members, while Discord servers are usually smaller, with a more intimate and engaged community.

As for Telegram, many cryptocurrency projects have official Telegram groups where they share updates and news about their project, such as new partnerships, updates to the roadmap, and upcoming events. These groups are often moderated by the project team and can have thousands of members. For example, the official Telegram group for the cryptocurrency project, Solana, has over 65,000 members. Some cryptocurrency traders also use Telegram groups to share their trading insights, charts, and strategies. These groups are often moderated by experienced traders and analysts. Benjamin Cowen’s Telegram group, Into the Cryptoverse, is one such case.

Discord servers, on the other hand, are often used by cryptocurrency communities as a social platform for discussion and engagement. These servers can have multiple channels dedicated to different topics, such as price speculation, technical analysis, and general discussion. They also often have a smaller number of members compared to Telegram groups. For example, a popular Discord server for Ethereum has around 37,000 members. That is why Discord servers are used as a way to connect with a smaller, more intimate community. Some projects have a Discord server where they have a close-knit community of developers, investors, and early adopters, who discuss and share thoughts on the project’s progress and future direction.

So which to choose?

Both Telegram and Discord have their own unique features and strengths, and different communities may prefer one platform over the other depending on their specific needs and goals. For those who value privacy and security, Telegram may be the better choice, while those who prioritize community building and collaboration may prefer Discord. Or better yet, create both!

Writing Content in Web3 (For the gen Z with short attention span)

Web3, also known as the decentralized web, is a new and exciting space that is quickly gaining momentum. It is a serious topic, with the potential to revolutionize the way we interact with the internet and each other. However, it can also be a bit overwhelming and confusing for those who are not familiar with the technology. That’s why it’s important for content creators in the Web3 space to keep things simple and easy to understand, especially when targeting  Gen Z with short attention spans.

Why is a short attention span a huge problem?

It has been reported that the average human attention span has dropped significantly in recent years, with some studies suggesting that it has decreased from 12 seconds in 2000 to just 8 seconds in 2015. This is said to be a result of the constant bombardment of information and distractions from technology and social media.

Short attention span is increasingly becoming more and more relevant nowadays. It can make it difficult for individuals to focus on and retain information, particularly when it comes to complex or technical topics like web3. With the constant bombardment of information and distractions from technology and social media, people are increasingly finding it hard to stay focused for extended periods of time. This can make it difficult for them to engage with long-form content or understand complex concepts.

In addition to this, a short attention span can also make it difficult for content creators to capture and hold the attention of their audience. If they are unable to present information in an engaging and easy-to-understand way, their audience may quickly lose interest and move on to something else. This can be especially challenging when targeting younger audiences, who are known to have shorter attention spans.

A serious and fun Web3 space: Two in a package

One of the key features of web3 is the use of decentralized technologies such as blockchain, which allows for greater security, privacy, and control over data. This is a serious topic, but it can also be presented in a fun and engaging way. For example, memes and other forms of visual content can be used to explain complex concepts in a way that is easy to understand and remember. This can help to attract a wider audience and keep them engaged.

In addition to visual content, writing for web3 should also be simple and easy to understand. Avoid using jargon or technical terms that might be confusing for non-native speakers or those with limited technical knowledge. Instead, focus on clear and concise language that gets to the point.

Another important aspect of writing content for web3 is understanding the different channels and platforms where it can be shared. For example, social media platforms such as Twitter and Reddit are popular among web3 enthusiasts, while Medium is more focused on longer-form content. Knowing the audience and what platform they prefer to use can help you tailor your content to their preferences.

What to write about Web3?

In general, Web3 is a novel field with many new discoveries being made in real time. Researchers have looked into various benefits that Web3 can bring to the table. And of course, you can use them as inspirations for your content marketing plan. Take a look:

  1. Security and Privacy: Web3 is built on decentralized technologies such as blockchain, which provide greater security and privacy for users. This means that users have more control over their own data and are less vulnerable to hacking and other forms of cybercrime.
  2. Decentralization: The traditional internet is centralized, meaning that a small number of companies and organizations control the flow of information and access to services. Web3 is decentralized, meaning that power is distributed among a network of users, which can lead to a more open, fair, and transparent internet.
  3. Economic Empowerment: Web3 technologies such as blockchain and smart contracts have the potential to democratize access to financial services and enable more people to participate in the global economy. This can help to reduce poverty and inequality, and promote economic growth and development.
  4. Gaming and NFTs: Non-fungible tokens (NFTs) are digital assets that are unique and cannot be replicated, this can be used in gaming as in-game items or collectibles. This can be a fun way to introduce the concept of digital ownership and the potential for new revenue streams through the creation of digital assets.
  5. Social media and tokens: Decentralized social media platforms that use tokens as a form of incentive to reward users for creating content, this can be a fun way to introduce the concept of decentralized platforms and how they can create new opportunities for users to earn money by creating content.

Topic 1, 2, and 3 dive into a more serious and technical aspect of Web3, while 4 and 5 can be written in a more casual way. That is why you can freely switch between different writing tones for your content. 

Conclusion

Writing content for web3 is about balancing the serious and the fun. It is important to be able to explain complex concepts in a simple and easy to understand way, especially when targeting the “TikTok generation” with short attention spans. Additionally, understanding the different channels and platforms where the content can be shared is crucial. With these tips, you can create engaging and effective content that will help educate and attract a wider audience to the world of web3.

The Secret to Web 3.0 Marketing: Graphics and design

It’s no secret that web 3.0 is all about graphics and design. With so many businesses competing for attention online, you need a website and marketing materials that stand out from the crowd. 

In this article, you’ll learn how to use graphics and design to catch the attention of the audience.

Why is design important for a brand?

When it comes to building a brand, design is essential. Good design helps to create a strong visual identity that can be easily recognized and remembered. It can also communicate key messages and differentiate a brand from its competitors. 

In the world of crypto and web3, design is especially important. With so many new projects and platforms launching every day, it’s essential to have well-designed marketing material that makes you stand out from the crowd. 

A strong design can help build trust and credibility with potential users, and it’s an essential part of creating a successful brand in the burgeoning world of crypto and web3.

And that’s not all – graphic design can also be used to add visual interest and appeal, making it more likely that people will actually want to engage with the information being presented.

In other words, graphic design is a powerful tool for communicating information in an effective and appealing way. So next time you’re feeling overwhelmed by a wall of text, remember that there’s a graphic designer out there who can help to make sense of it all.

The trend

There’s a new trend in town, and it’s all about attracting Web3 users with a clean, simple experience and minimalistic design style. This trend is being adopted by crypto projects looking to create a more user-friendly experience for their customers. 

By employing this strategy, businesses are able to communicate their message more effectively. Many crypto enthusiasts are not native English and are ready to read long-form articles. They prefer to digest information simply through social media graphics. 

How to use design and graphics in Web3…

In the age of information overload, it’s more important than ever to be able to share complex information in a digestible way. That’s where graphic design comes in. Using the following techniques can help your complicated information be more accessible:

Social Media graphics

The Secret to Web 3.0 Marketing: Graphics and design

Advanced content (i.e., project detail) made easily readable with appropriate design.

 

GIFs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GIFs create bigger impacts for the more important events (e.g., partnerships, national holiday,…)

Short Videos


Videos are used to showcase the best features of the product or the most important events.

These techniques are ideal for digesting project information. They’re like mini-whitepapers. They can express complicated ideas quickly and effectively, and they’re easier to read than a standard whitepaper, especially for non-native English speakers. 

By breaking down complex concepts into easy-to-understand visuals, you can reach a wider audience and help spread the word about your project.

 

Crypto Advertising 101: Navigating bans and grey areas

Marketing and advertising in the crypto world is a bit of a Wild West. On one hand, there are seemingly endless opportunities to reach a captive and passionate audience. But on the other hand, ad bans and grey areas make it tricky to know where to tread. In this article, we’ll explore the state of crypto advertising and tips for navigating the murky waters.

Regulation and Community

When it comes to advertising in the cryptocurrency space, there are a few things to keep in mind. First and foremost, the regulatory landscape is still very much in flux. This means that what is allowed today could be banned tomorrow. 

Secondly, the crypto community is notoriously passionate and engaged. This can be both a good and a bad thing when it comes to marketing – they’re quick to jump on anything that looks like an ad, but they’re also quick to call out anything that seems disingenuous or misleading.

With those caveats in mind, let’s take a look at some of the most effective (and legal) ways to market your crypto project:

Crypto Media Outlets

There are a number of popular crypto media outlets that accept advertising. These include websites like CoinDesk, Bitcoin.com, as well as YouTube channels like DataDash and BoxMining. Advertising on these platforms can be a great way to reach a large and engaged crypto audience.

Crypto outlet - Crypto Advertising

 

 

 

 

 

 

 

 

Google and Facebook Ads

Despite the fact that both Google and Facebook have banned cryptocurrency advertising, there are still ways to place ads on these platforms. One method is to use so-called “native advertising,” which involves placing sponsored content that looks similar to the editorial content on the site. Another method is to use Google’s Display Network or Facebook’s Audience Network, which are both ad networks that allow you to place ads on third-party websites.

Twitter Ads

Twitter has also banned cryptocurrency advertising, but there are a few ways to get around this. One is to use so-called “promoted tweets,” which are essentially regular tweets that you pay to have shown to more people. Another method is to place ads on specific crypto-related Twitter accounts with large followings.

Twitter Ads example - Crypto Advertising

LinkedIn Ads

LinkedIn has relatively lenient rules when it comes to cryptocurrency advertising, making it a great platform for reaching professionals and investors in the space. LinkedIn ads come in a variety of formats, including text ads, display ads, and sponsored content.

Reddit Ads

Reddit is one of the most popular websites for discussing cryptocurrency, making it a great platform for reaching crypto enthusiasts. Reddit ads come in two forms: “self-serve” ads, which are essentially regular text or image ads, and “sponsored posts,” which are native ads that look like regular Reddit posts.

Reddit Ads - Crypto Advertising

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Examples of successful crypto advertising campaigns

Basic Attention Token (BAT)

The first example of a successful crypto advertising campaign comes from the team behind the Basic Attention Token (BAT). The BAT team ran a series of ads on the popular social media platform Twitter. These ads were designed to raise awareness about the project and get people interested in buying BAT tokens. The ads were creative and eye-catching, and they definitely succeeded in getting people’s attention. As a result of this campaign, the price of BAT tokens went up significantly.

Basic Attention Token (BAT)- successful crypto advertising campaign

 

 

 

 

 

 

 

 

 

 

0x Protocol

Another great example of a successful crypto advertising campaign comes from the team behind the 0x protocol. The 0x team ran a series of ads on Reddit, specifically targeting users who were interested in decentralized exchanges. These ads were very informative and helped to educate people about the 0x protocol. As a result of this campaign, the 0x protocol saw a lot of adoption and the price of its tokens went up significantly.

MakerDAO

The MakerDAO team ran a series of ads on Facebook targeting people who were interested in stablecoins. These ads were very well-designed and helped to educate people about the MakerDAO project. As a result of this campaign, the price of the MakerDAO token went up significantly.

These are just a few of the many ways to advertise your cryptocurrency project. The most important thing is to be creative and stay up-to-date on the latest changes in the regulatory landscape. With a little bit of effort, you should be able to find a way to reach your target audience and promote your project effectively – without breaking the law.

Running an advertising campaign in crypto is still a difficult task. It requires a comprehensive understanding of regulation, and more importantly, crypto users’ behavior. Still, feeling not sure? Hiring an agency can help eliminate the risks and boost the performance of the ads. That’s what we do at Social Staircase, contact us for more consultancy. 

 

How to Make the Most of Email Marketing for Your Web3 Project

Email marketing is one of the finest ways to contact your target audience and should be used whenever you are marketing a crypto or Web 3.0 project. It enables you to have direct conversations with your subscribers, allowing you to cultivate relationships with those individuals. 

In this article, we will demonstrate how to grow your Web 3.0 or cryptocurrency project through the use of email marketing.

Build an email list

Creating a subscriber list is the first thing that needs to be done in email marketing. Your community needs an incentive to sign up for your e-mail list. Here are a few ideas:

• Promise early access to newly released NFTs or airdrops.

• Hold a contest with prizes for the people who sign up for your email list.

• Offer premium access to development updates, news and listings.

• Also, add a signup form to your website and highlight its location on the homepage of your blog or website. 

Create engaging content

Use these 4 tips for creating engaging e-mail content that will get attention and get results:

Keep it short and sweet

Email recipients are often bombarded with messages, so it’s important to make yours concise and easy to read. Get to the point quickly and avoid lengthy paragraphs.

Use strong subject lines

Email subject lines are crucial for getting recipients to open your message. Craft a subject line that is clear, concise, and enticing.

Use images and videos

People are visual creatures, so incorporating images and videos into your email can help capture attention and hold interest. Just make sure that any visuals you use are relevant to your message and business.

Use attractive calls to action 

Include a strong call to action in your email so that recipients know what you want them to do next. Whether you’re asking them to visit your website or sign up for your newsletter, make sure your call to action is clear and easy to follow.

Coinlist newsletter
Coinlist newsletter

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use email marketing tools

There are a few different email marketing tools that you can use to make sure your messages stand out. 

MailChimp

A popular tool that offers templates and design tools to help you create beautiful emails. 

Constant Contact

Another tool that offers a variety of features, including automation and reporting. 

Drip

A tool that allows you to send targeted emails based on user behavior. 

Whichever tool you choose, make sure you take advantage of email marketing to stay connected with your audience.

Measuring Results

It is crucial to measure the results after you have sent out a few emails in order to improve your plan for the future. This will allow you to send out more emails. Open rate, click-through rate, unsubscribe rate, and conversion rate are some metrics that you would wish to watch. 

By conducting an analysis of these indicators, you will be able to gain insight into the aspects of your email marketing campaign that are successful as well as those that could use some tweaking.

TL;DR

Email marketing is a great tool that can assist you in growing your crypto or Web 3 project, and you should consider using it. You may optimize your campaign to have the most possible impact by developing a subscriber list, producing content that is interesting and engaging, designing emails that are aesthetically pleasing, and measuring the outcomes. 

You can take your email marketing plan to the next level by putting these suggestions to use right away.

Want to grow know more marketing strategies and tactics, follow us !

A-Z of Telegram Management: Supercharge Your Community

In crypto and web3, the community is the foundation of a project’s success. A flourishing community is a low-cost marketing tool for your crypto project.

Telegram groups are popular for developing crypto communities. Several crypto projects and influencers use Telegram to reach their audience.

The messaging platform can help spread the news about your project. It’s a good tool to engage with your audience and educate your community members. The crypto community loves Telegram for these reasons and more.

Read further to learn more about Telegram management.

Using Telegram

Groups vs Channels

Telegram groups are communities. Telegram groups can have 200,000 members, public or private.

Telegram channels are like groups, but only admins can post to channels.

Most projects use both. A group focuses on engagement and interaction. A channel is a one-way distribution of news and important information about the project.

Admins and permissions

Telegram admins help with community management with specific permissions. Admins set the rules for the community. It can integrate bots to automize the moderation process.

Admins and authorized users can pin messages to the group’s top. 

This helps to keep the group clean and steer the community in the right direction.

Telegram and Web3 marketing

Benefits of using Telegram

– Joining a Telegram group is easy. It’s easy to set up an account to join a group through a link.

– Add Telegram admins to moderate the community. It helps to increase engagement and set community rules.

– Use bots to automate responses, and to keep the community clean. 

– Pin brand-related messaging with links to educate your community.

8 crypto Telegram marketing tactics

1. Set community rules

Define explicit Telegram group rules and enforce them in your community. Clear rules establish a healthy community.

Track actions and discussions. If a user isn’t following the rules, send them a private message or ban them for repeat offenses.

2. Cross-promote your Telegram channel

Create a Telegram outreach plan. Include a Telegram invite link on your website, blogs, and social media profiles. Join crypto groups and niche-related forums and share links without acting spammy.

Ask website or forum admins to promote your crypto club. Some platforms allow you to promote your community for free. Others may demand paid advertising, so set aside a budget for outreach.

3. Share quality content

Creating and sharing high-quality content helps to educate your audience.

Attractive visual content (videos, infographics, photos) shares your project’s ideas in a simple manner.

Example: Derace announced their players to be levelled up
Example: Derace announced their players to be leveled up

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. Have a community management team ready

When your community grows, it can be difficult to handle so many users.

A community manager can watch your group conversations and protect your community members from scams. Community managers also help to increase engagement.

5. Stay active in your Telegram channel

By sharing your brand’s mission, you can build community. Members can be users, miners, investors, developers, etc. Value each member equally.

Listen to their feedback and show them how vital they are to your project.

Tips on staying active:

• Encourage user-generated content. Example: Memes contest.

• Welcome new community members. Automate this procedure using Telegram bots.

• Conduct audience polls and AMAs.

• Respond to all suggestions and ideas.

6. Ambassador program

Use existing members to promote your project. An ambassador program encourages crypto community members to promote your project organically. Referrals increase the likelihood of new members joining your community.

Example: Derace’s ambassador program received positive effect from the community
Example: Derace’s ambassador program received positive effect from the community

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ask members to spread your invite link with friends and other communities. Announce your referral program on social media. Reward users by whitelisting or airdropping them.

7. Integrate stickers

Telegram lets you build free sticker packs for your community. You can design stickers with your logos, audience-specific vocabulary, project mascot, etc.

Telegram stickers are an easy-to-use and popular tool for your project. Your audience can download and use these sticker sets to become brand ambassadors for your crypto project.

Titan Hunters made a post to announce and encourage users to use their stickers
Titan Hunters made a post to announce and encourage users to use their stickers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8. Telegram events

As mentioned in tip 5, it is important to stay active. One way to do this is to host events.

• AMAs: Invite a team member to discuss about the project

• Minigames: Use gamification to engage users with your project.

• Giveaways: Set up rules to enter a pool to win a prize.

• Quizzes: Engage the community by organizing quizzes with prizes.

Follow these ideas to supercharge your Telegram community and project. Any project seeking NFT or Web3 community engagement must understand these principles.

Management telegram community since there are different types of users you have to deal with. Not only do you communicate with those who are optimistic about your project but also fudders – who talk bad things with fear, uncertainty and doubt. Hiring an agency with experience helps you save time and boost your efficiency. That’s what we do at Social Staircase.

Top 5 tools to stop bots on your social media

If you are on social media lately, you’ll likely notice an increase in the number of bots. These are automated programs that imitate human behavior, so they can put a strain on networks and platforms.

Unfortunately, many bots go undetected thanks to their complexity. You need to find a tool that can detect these bad bots.

This article will go through the best tools to help you prevent bot activity on your accounts.

What is a bot? And are they all bad?

A bot is a program that runs automated tasks over the internet, usually on social media. Bots are also called “Automated accounts.”

Not all bots are bad. In fact, most platforms run bots to make their networks more efficient.

For example, Facebook runs thousands of bots that manage its community pages, send out notifications, and moderate comments.

Are you troubled by social media bots? Find out how our tools can help you detect, identify, and block a bot!

How are bad bots different?

Bad bots can sabotage your social media marketing efforts. And worse, they can be a pain to detect or remove.

Bad bots can harm your social media accounts in these ways:

Bad bots also take up valuable space on social media networks like Twitter and Instagram, making it harder for real people to find your posts.

Best tools to stop social media bots

Luckily, you can use some great tools to help detect and block social media bots. Here are the best

Gleam (Airdrop, Campaign)

Gleam is a platform that allows you to run giveaways and social media contests.

gleam - Top 5 tools to stop bots on your social media

 

 

 

 

 

 

 

 

 

 

 

 

 

When you create an airdrop or campaign, you can use Gleam’s built-in bot detection tools to prevent bad bots from entering your giveaway.

You can also set up rules for each of your campaigns so that users must follow a certain number of Twitter or Instagram accounts before entering.

Mee6 (Discord)

Mee6 is a Discord tool that allows you to create commands and manage your community. It’s one of the most popular Discord bots available.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Some of the best features of anti-bot features of Mee6 include:

ROSE (Telegram)

ROSE is a moderator bot that you can add to your Telegram channels. It does an effective job in moderating large TG groups.

ROSE instantly blocks spam bots and other users who are misusing your channel. If you want to add a bot to your Telegram group, ROSE is worth checking out.

Follow the steps below to add ROSE bot to your Telegram group:

  1. Open the Telegram group you’re managing.
  2. Add @missrose_bot to the group.
  3. Don’t forget to give @missrose_bot (ROSE bot) admin privileges.
  4. After making ROSE bot an admin, send the /connect command in your Telegram group.
  5. Connect ROSE bot to chat by tapping/clicking the “Connect to Chat” button.

Once you’ve added ROSE bot to your channel, you can start setting rules. Select the Anti-Spam option to restrict members from sending spammy messages or links.

Combot (Telegram)

Combot Anti-Spam or CAS is a Telegram tool designed to automatically detect spammers in your groups. It is one of the biggest TG management tools, with moderation, analytics, and more features!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To prevent the spread of spam, Combot has several features:

• Spam protection against flooding, advertisements, and more

• Automatically warn violators and restrict new users

• Set up restriction policies as an administrator

With Combot, you also benefit from top-tier moderation features:

• Use analytics dashboard to track performance and discover user insights

• Make scheduled announcement

• Set up engaging, class trigger systems

Double Counter (Discord) 

Double Counter prevents bots or users with multiple accounts from joining your server. This tool is most effective when you have a large server with hundreds of active users.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It verifies members based on their IP addresses. Once a member is kicked out of a Discord group, they cannot join even if they create a different account.

Conclusion

Blocking bad bots is an effective way to bring back speed, security, and trust to your social networks. You can also use the tools above to protect your server from malicious attacks.

Want to learn more about social media management? Check out guide on how to improve your social media presence!

How to set up an NFT discord server ?

In case you haven’t heard, NFTs are more popular than ever. As the NFT hype continues to grow, many people want to be part of the NFT space.

Discord is a great place to set up a community for your NFT project. This guide will cover everything you need to know to make an NFT discord server.

Create A Discord Server

The first step in building your NFT community in Discord is to create your server. You can either start from scratch or follow a template.

Using a template is easy. All you need to do is paste the template URL into your browser, and you’re all set (roles, channels, and permissions)!

Need help getting started with a server for your NFT projects, Social Staircase can give you advice and an experienced team to help.

Assign Roles

If you decide to start from scratch, it helps to know how to assign roles in your NFT server.

Here are the key roles you’ll want to assign:

Admins – Admins have full access to your server. They can create, modify and delete any role you assign them.

Moderators – Moderators can delete messages and ban users from your server.

Developers – Developers manage the technical aspects of your server.

Artists – Artists create the artworks that eventually become the NFT project itself.

Members – Members join the server after being verified.

You can easily identify users by assigning a unique color to each role. Finally, you can always edit role permissions in the server later on.

Create Categories and Server Channels

Once you’ve assigned your roles, it’s time to build the backbone of your NFT server. How you setup your channel largely influences the flow of information within your NFT community.

To create a channel, follow the steps below:

  1. Right-click on the Discord side panel.
  2. Select “Create Channel”
  3. Choose a channel type and name it.

It helps to create categories so members can easily identify the type of content they seek when they’re on your server. Under each category, you will set up relevant channels.

Information

The information category is all about sharing the latest news and updates.

Create the following channels for this category:

About

This channel is a place for members to find out more about your server and what it offers. If you have specific rules or guidelines for members to follow, this is a great place to share them.

Announcements

Members can find important updates and news here. This is an excellent place to share changes or updates on the server, new features, and more.

Roadmap

NFT developers need to give their patrons a sense of direction. This channel is a great place to share the plans for your NFT collection and to give members an idea of what’s coming up next.

FAQ

This channels answers the burning questions members (especially newcomers) might have, including:

• When does minting start?

• What is the minting rate?

• How many NFTs in the collection will be minted?

Community

The community category is where members and enthusiasts interact with one another. Once verified, members can start talking about the NFT projects here.

Within this category, you should create the following channels:

General

All chats happen on this channel. This channel allows members to talk about anything and everything related to your NFT collection.

Marketplace

The marketplace channel allows you to set up NFT auctions and buy-sell NFTs in the collection.

Managing your NFT channels can be daunting. Contact Social Staircase today to learn more about our NFT management services!

Install Discord Bots

Another great thing about Discord is having bots that manage your server. Here are some of the best bots to run your NFT channels:

Dyno.gg

Dynobot
Dyno is a bot you can customize for your server, with web dashboard and moderation tools

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mee6

Mee6
Mee6 automatically removes roles and sends messages in your NFT channels. It is one of the most widely used bots in the industry

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Carl-bot

Carl-bot acts like a digital moderator and performs all actions automatically.
Carl-bot acts like a digital moderator and performs all actions automatically

 

 

 

 

 

 

 

 

 

GiveawayBot

GiveawayBot
GiveawayBot holds giveaways on your server and manages the winners.

 

 

 

 

 

 

 

 

 

 

 

 

 

Final Thoughts

Congratulations! You just set up your first NFT server. Now comes the fun part, where you can interact with other users and build a community around your collection.

How to Keep your Discord Community Engaged

There’s nothing more frustrating than spending hours building a thriving Discord community, only to have it fizzle out after a few months. But with a few simple tricks, you can keep your Discord community engaged and active for years to come!

Make sure your server has a clear purpose and message

When creating a Discord server, it’s important to take some time to consider what you want your server to be about. What kind of discussion do you want to encourage? What topics should be off-limits? By taking the time to establish some ground rules, you can create a Discord server that is focused and welcoming to all.

Make sure your server has a clear purpose and message
World of Women set up clear rules for the community

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Set up regular events that members can look forward to

A Discord server is a great place to build a community around your crypto project. By setting up regular events, you can give members something to look forward to and keep them engaged.

For example, you could host a weekly AMA (Ask Me Anything) with the team, or hold a monthly contest where members can earn prizes for participating in the community. Web3 projects are all about building community, so make sure your Discord server is fostering that sense of connection and belonging.

Basketballverse held a weekly update along with a quiz game to communicate with the community

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Create fun and engaging channels for different types of conversations

Looking to liven up your Discord channel? Here are some suggestions for creating fun and engaging channels for different types of conversations.

Price tracking

Set up a Discord bot that tracks the price of your project. People can discuss price talks here away from all the other stuff. You can also use Discord to discuss trading strategies, set up alerts for price changes, and more.

Development & support

Create a channel where users can share tips and tutorials for using your product. You can also use Discord to stay up-to-date on the latest development news, share project updates, and more.

General community chat

Set up a channel where users can introduce themselves, ask questions, and share interesting content in your niche.

Events

You can also use Discord to host events, such as AMA sessions with guest speakers, Q&A sessions, and more.

Reward members for their contributions and participation

Set up a Discord bot that awards crypto tokens to members for participating in discussions or completing tasks. This would help to create a more active and engaged community around your project and could even lead to new development opportunities.

So if you’re looking for ways to improve your Discord community, consider implementing some sort of rewards system.

Keep the chat clean and organized

Discord can be a bit of a mess if it’s not kept clean and organized. Here are some tips for keeping your Discord chat clean and organized:

– Use Discord’s pinning feature to pin important messages at the top of the chat. This way, people can easily find them when they need to.

– Create separate channels for different topics. This way, people can easily find the information they’re looking for without having to scroll through endless messages.

– Use Discord’s @ everyone feature sparingly. Too much @ everyone notifications can be annoying and will cause people to tune out your chat.

– Use bots to help with organization, such as keeping track of keywords or automatically archiving old messages.

Be responsive to members’ feedback and suggestions

Uniswap team engaged with their audience frequently
Uniswap team engaged with their audience frequently

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For example, the Discord community for the decentralized exchange Uniswap is very active. The Uniswap team is constantly sharing updates with the community, responding to feedback, and seeking suggestions. 

As a result, the Discord community is engaged and excited about the project. This level of engagement is essential for any project that wants to succeed in the long run. By being responsive to member feedback and suggestions, you can ensure that your Discord community remains engaged and excited about your project.

Conclusion

Maintaining an engaged Discord community can be a lot of work, but it’s worth it when you see your members chatting and having fun. If you need help getting started, Social Staircase is the agency to get you started. We have years of experience creating and managing successful Discord communities for a variety of brands.

Contact us today to learn more about how we can help you create a thriving community that engages your audience and grow your project.

Top 5 Social Media Platforms for Web3 Marketing

Social media platforms have become a big part of Web3 community creation. Choosing a platform correctly for a Crypto and NFT project is vital for the project’s success.

There are many ways to boost Web3 community management and engagement. The best way is through social media.

Web3 has changed the game. Now, influencers create content and have complete freedom to manage and monetize it. People are building projects and exploring their various branches, like NFT, Game-Fi, and De-Fi.

It’s important to note that marketing is the supporting backbone of all these activities. Community building is necessary to the success of any web3 project. It helps sustain projects, ideas, and events.

Which platform should be used in Web3? 

The best social media platforms here will help you build a solid community. 

Here are the social media we will be adding to the list of top social media platforms to use for Web3:

• Twitter

• Discord

• Telegram

• Instagram

• Tiktok

You will most likely find Telegram, Twitter, and Discord social media plugs in many Web3 projects.

 

 

 

 

 

 

 

 

Let’s take a closer look at setting up the strategies to gain followers and activities there.

Twitter

Twitter is one of the most used social media in the web3 space. It allows community members to communicate through likes, retweets, and tweets. For setting up an account, you need to:

  1. Register at Twitter
  2. Set up your bio and handles
  3. Start posting

Twitter has a “Space” feature that you can use to create a social media community. It’s perfect for your project development and engagement. It improves community building, networking, and awareness. Use Twitter to build a strong presence for your Web3 projects. It has high user engagement, which makes it an excellent platform for promoting NFTs.

Twitter Space interface

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use Twitter to build a strong presence for your Web3 projects. It has a high level of user engagement, making it an excellent platform for promoting NFTs.

Discord

Discord should be one of your first choices. It’s one of your primary marketing channels that will ensure the success of your Web3 project. It is the most effective communication and the essential medium for the Community. 

Here you can learn how to set up a Discord server!

Discord helps manage the community. It allows members to get to know each other based on their skills. It is the community’s cornerstone. You can create separate channels for:

• General issues

• Announcements

• Development and private talks

• AMAs

These channels are useful to join if you want to get detailed information about any project side.

Discord is an incredibly powerful tool with many customization features
Discord is an incredibly powerful tool with many customization features

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It’s essential to keep your social media access secure. Many project hacks are happening on Discord. You can use the MEE6 bot for your Discord channel. It will provide your Community with periodic security tips you can schedule.

Telegram

Telegram is especially popular with encrypted audiences. It allows your Web3 Community to communicate in real-time via scrollable text chat. With Telegram, you can create polls and games to engage your community.

  1. Create New Channel
  2. Add people
  3. App picture and name of the channel
  4. Pin useful information
  5. Start posting

Telegram can host a larger community than other messaging platforms like WhatsApp. You’ll notice that almost all projects have Telegram communication channels

Instagram

Instagram is another great platform. You can use it as a means to connect with your younger audience. It is because it is popular among teenagers and young adults. Use original and engaging videos & pics to build your Community. Meanwhile, you can promote your Web3 project on Instagram. Also, use hashtags and frequently post to ensure that most people see your content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Setting up an Instagram account is easy:

  1. Log in via email
  2. Update profile picture and information
  3. Start posting and promoting your content.

TikTok

Choosing TikTok for Web3 marketing is excellent now. This social media used to be where young teenagers watched the video. Now it is a full-grown marketing tool with great analytical opportunities. Let’s check how to start on TikTok:

  1. Create an account
  2. Choose what content you will post
  3. Produce several videos
  4. Track metrics

You need to subscribe to similar accounts to get the highest outreach. Like and share crypto-related content to be among the recommended accounts. This strategy might help you to get on top of Web3 marketing strategies.

Additionally, you can use all these platforms to conduct the events. Some of them are crucial for Web3 and NFT marketing: and 

• You can conduct AMA sessions;

• Q&A sessions with the audience;

• Take interviews for the company accounts.

To Wrap It Up

Remember that the list of activities is endless. You may feel confused when setting up everything from scratch, work with us to build a strong foundation for the success of your projects.