In this article, we prepared the best tips for you to start managing your crypto/NFT project’s social media. Pay attention to the five categories below, and you should become an expert at Web3 marketing in no time.
If your goal is to maximize leads and attract potential investors, then expanding influences on multiple social media channels is a must.
However, if you are new to Web3 marketing or have limited time, a Twitter account and a Telegram channel are good starting points. Once you are familiar with the workflow, expanding to other channels should be easy.
Also, note that each channel can serve different purposes:
• Twitter/Facebook/Telegram: For general announcements.
• Telegram/Discord/Reddit: Community building.
• Medium/Website/YouTube: Education.
Community building can come in various activities, from mundane tasks like chatting with your users to creating organized events like AMAs and competitions. It is time-consuming, but it’s absolutely vital for the project’s online presence.
If you have no idea how to start, then sharing updates on project development is a safe conversation starter.
Also, pay attention to the community’s mood. People will become less enthusiastic if there aren’t enough updates.
Check out Twitter Spaces if you want a more serious approach to community building. They’re excellent at generating real, meaningful conversations and real-time engagement. You will find an example below:
Once your community grows large enough (i.e., 5k+ followers), hiring a social media manager might be a good idea.
Influencer marketing, or KOL marketing, is one of the most powerful tools to boost your project’s followers quickly. It involves collaborating with an online influencer, KOL, or even celebrity to market the product.
Here are a few tips when looking for a Web3 influencer:
• Look for influencers with a small number of subscribers/followers (under 10k) if your budget is limited.
• Each crypto influencer may specialize in a field. Check carefully if their channel is about Web3, NFT, DeFi, GameFi, or trading.
• It never hurts to send your proposal to mid-tier or higher-level influencers. If your pitch deck catches their interest, then your chance of getting a partnership increases significantly.
• You can become an influencer by yourself! In fact, many Web3 projects have dedicated social media plugs for their founders/CEOs (e.g., Binance and @cz_binance).
Storytelling makes all the difference in capturing people’s interest, including influencers. Learn more by continuing reading!
People love a good story. It doesn’t matter if you are building an NFT, Web3, DeFi, or GameFi project. Everything should have a start, a cause of action, and a solution, which is whatever your project is about.
For instance, Bitcoin was famous for being the first cryptocurrency and its technical fundamentals. Some even contributed to the mysterious disappearance of its inventor, Satoshi Nakamoto, to make up for Bitcoin’s reputation.
Once you find your narrative, start building the content around it: Pitch deck, whitepaper, social posts, articles, social media graphics, infographics, etc.
A good pitch deck makes all the difference!
If seeking business partners (or Web3 influencers, as mentioned above) is your priority, then you should have an excellent pitch deck:
• An engaging story of how your project comes about.
• A summary of what the project does.
• A compelling design that can speak for itself.
For reference, take a look at this Web3 marketing firm’s pitch deck
The first tip: Make sure your design complements the theme of your project.
Your website, graphic banners, infographics, videos… should follow a brand guideline.
Take Basketballverse, for example. This is a metaverse project for a virtual basketball eSport game. Below you can find the similarities in the designs in various formats.
You can also create a mascot (usually based on an animal) so people can easily associate your project with. Works even better if the project is a sophisticated Web3 app (e.g., blockchain protocol, trading platform, decentralized banks, digital wallets, …)
For example, whenever we think about the crypto wallet MetaMask, a polygonal fox head comes into our minds. Or a 3D cutesy bunny when it comes to the DeFi trading platform PancakeSwap.
Why do brand guidelines and mascots matter? Together, they can create patterns – visual cues that can create a sense of immersion for the viewers.
Combined with proper storytelling, you should get thousands of followers with ease.
Web3 Marketing changes day by day. There is no knowing what trends will be coming next. That’s why you have to go out there and put your Web3 marketing skills to the test.
You can use the tips we listed above or make your own strategies. Still clueless? We also offer a consultation service at Social Staircase.