Start a blockchain project with crypto influencer marketing.
Despite its high success rate, many cryptocurrency project owners don’t know how to work with top influencers.
Keep reading to learn the best 5 influencer marketing tips.
Find your target audience. De-fi protocols have a different audience than game-fi. Knowing your audience helps you find the best campaign influencers.
Use 3 questions to find your audience:
• In what sector is your audience active? (sci-fi, game-fi, NFTs)
• In what region is your audience active? (Asia, LA, Europe)
• What draws your audience? (News, memes, etc.)
These questions help you target your audience with the right influencers.
Before planning influencer marketing, consider the type of campaign you want to run. Your campaign’s goals and channels will determine your strategy.
Influencer campaigns include AMAs, contests, freebies, guest writing, gifting, and sponsored content.
Influencers offer different types of support. Before you onboard a KOL or influencer, ensure it is the right fit for the campaign you want to run.
When choosing an influencer, consider:
• Engagement: Influencers with high engagement are the “real” influencers. Don’t look at the following count only.
• Content quality: High-quality influencers produce high-quality content. They have no credibility if all they do is share other people’s stuff.
• Brand match: The influencers you work with should complement your company’s image, tone, and style.
Put authenticity first. The consumer is more inclined to pay attention to authentic and genuine material. Never allow influencers to promote your sponsored content if they have no connection to your brand.
Remember that in Web3 environment, you easily get scammed by influencer fraud. In this case, an agency can help you verify influencers’ credibility and connect you with the best suited ones.
You must check your campaign’s goals to find the most effective crypto influencers.
Some campaigns are more effective on Twitter, like shoutouts and giveaways. Video reviews are more effective on Youtube. Campaigns like quizzes and AMAs work better on Telegram and Discord.
Your campaign determines the right platform. And the platform determines the best-suited influencer for your campaign.
Use KPIs to determine the results of the campaign. Track this through engagement, sign-ups, viewers, etc.
This also helps you to agree on budgets to onboard the KOL.
Future campaigns can benefit from past ones. If your connection with the influencer generates enough leads, consider another campaign.
Conclusion
In your crypto ventures, never underestimate the importance of influencers. They can elevate your entire campaign to the next level as the blockchain industry relies on brand reputation.
Bonus: 15 Crypto market influencers